JVC, and Binghatti's gem-themed towers
Binghatti Ruby sits in Jumeirah Village Circle (JVC), a large mid-market community built around a central circular park. Binghatti's own marketing frames Ruby as "a masterpiece of light and fire," with architectural detailing drawing on ruby gemstones — part of a broader run of gem- and light-themed Binghatti towers across JVC that also includes Binghatti Amberhall.
The building
Ruby is an 18-storey tower with 4 parking levels and a roof above the residential floors. The published unit mix runs from studios through 3-bedroom apartments, plus dedicated office space and ground-floor retail shops. A 1-bedroom unit is cited at around 742 sq ft, and an office unit at around 1,351 sq ft.
Amenities
Binghatti's listing describes swimming pools — including what's marketed as an infinity pool — plus dedicated play areas for children.
Pricing and payment plan
Ruby is named in Binghatti's live, portfolio-wide "The Art of Ownership" campaign under its "Curated Collection" tier, which carries a stated structure of 10% down payment + 20% during construction + 70% on completion. That's the tier-level structure as published by Binghatti — full detail, including the other projects grouped in the same tier, is on our Binghatti offers page. Campaign terms like this typically apply at project level and can vary by unit, so we'd always confirm the live figure for a specific unit before treating it as final — and we're not publishing any AED figures here, since we haven't been given a verified current price list for Ruby. Ask us for current pricing and we'll get you a same-day answer.
Latest construction updates
Binghatti posts its own site-progress videos directly to its official YouTube channel — the most reliable way to see current construction status is straight from the source rather than a third-party re-upload.
Binghatti Ruby updates → All Binghatti project updates →
We haven't confirmed a dedicated Ruby construction-update video from Binghatti at time of writing — the search link above pulls live results, so it'll surface one automatically as soon as Binghatti posts it.